If there is one useless cliche we've heard being thrown around over the past 12-24 months it's...
"No one has got any money..."
Those six simple words have changed the world forever, as we have been cast heavily into this thing called a 'recession'. I don't care what country you live in, because this recession 'apparently' affects the entire world, so you will probably have seen the depressing reports in the newspapers and heard your Government banging on about it too.
Those six words have shut down businesses that have been running for generations, in just a few short days. Suddenly their customer pools dry up, and no one is buying from them anymore. Those six words have forced business to make huge cutbacks and hand out redundancies left, right and centre. Thousands of people have become unemployed. People have lost their houses and their marriages have broken down... all thanks to those six words.
But I've been thinking about it a lot, and I don't actually believe the recession exists. Or at least not in the way that everyone seems to think it does. I think that it's a media stunt, created by the Government and exaggerated by the newspapers and television.
Why? Simple. Because the statement made by those six words ("No One Has Got Any Money") is impossible. That's NOT true.
You might be sat there thinking, "Well okay Marc, but I haven't got any money right now. I'm up to my eyeballs in debt and I'm getting closer to bankruptcy every day". But here's the thing... just because LOTS of people haven't got much money, that doesn't mean that NO ONE has any money.
Think about it this way. The recession wasn't caused by the "money fairy" flying down to earth and stealing all of the money. It wasn't started by someone taking all of the money and putting it into a big bin and setting fire to it. It wasn't caused by a bomb at the banks destroying all of the money. No one has taken the gold in the bank vaults to the pawn shop. Would you agree with that?
Okay - so where IS the money? We know it hasn't GONE anywhere. It's just... moved. That's all a recession is in the exciting party that we call "the economy". The money has MOVED. Person A had the money before, and now Person B has the money.
Or, more appropriately, Person A had some money and Person B had some money. Now Person A has less money and Person B has more money.
I have NOT noticed a dip in my income since this recession started. I have NOT found it harder to make sales of my products since the recession started. People in 'normal' jobs are finding themselves being cast out of a job super quick. People who work for themselves offline are finding it harder and harder to survive. The internet marketing world, however 'saturated' or 'competitive' it may get, is continuing to BOOM.
People are finding themselves with more time to dedicate to their businesses, and they are finding the money to spend on internet training. They can see that the information industry is still a multi BILLION (with a 'B') industry, and they know that they can get themselves a piece of that pie.
Remember, SOME people don't have any money. But there are just as many who DO have money. In fact, most of those people have more than they used to. They are the ones who have acquired it from the others. So your job is to FIND the people who DO have money, and give them what they want and need, via the internet.
We, as internet marketers, have the power to deliver ANY type of information product to WHOEVER we want, very quickly and very easily. Help them, and they will give you some of the money they have.
This is a pretty short blog post, but I just got up, flicked on my TV and heard the newsreader say: "...and of course, we all know that no one has got any money right now...".
My face went as red as my hair and I was forced to get up, run to my Macbook and tell you the truth. This recession stuff is BS. The money is STILL on the planet, it's just moved. Go find it... I have. I hope this gives you the motivation you need to keep going.




November 12, 2011 at 3:07 pm
Great post Marc and you are quite right. Wherever you go you see people spending money. In the supermarkets, in other shops, in restaurants, in coffee shops etc. Whenever my husband and I go out to a restaurant and see it filling up rapidly and then people being turned away we always say to each other "and no one has got any money".
Maybe people are spending less than they were before and being more selective where they spend their money but there are great deals out there to be had.
Internet marketers maybe have to be a bit more creative but many do have the money and are willing to part with it for the right offer.
Sandy
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November 21, 2011 at 7:27 am
I like this post, it goes with a quote that I came up with that I like to use "Money Is Never Created Nor Destroyed, Only Transferred" so therefore recessions shouldn't exist since the money does have to go somewhere. And I agree selling information online is "recession" proof and I can see why you feel that way.. Good blog post, and yah it does motivate me to get out there and make some more CASHHH!!
Thanks,
Mike Artime
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December 6, 2011 at 3:41 am
Hey what's up Marc,
Just wanted to say I agree with you, Sandy and Mike.
As Sandy mentioned going into restaurants that are packed with people, I thought the same when I was traveling in Europe recently.
Every single airport I went to, was full with people.
For anyone that says: "oh well but that's just transportation, it IS a must!"
Well the same happened in tourist points, museums, leisure rides, bars, everything you can imagine.
Actually when I was in Madrid, Spain, I was reading the newspaper and I saw this huge front page about Spain having 4.9 MILLION of unemployed people (I think it was persons with formal studies but I can't recall it from memory)
Anyway, I went to a Real Madrid football match vs Mallorca (which is NOT a team with many supporters) and guess what, the stadium (Santiago Bernabeu) was literally FULL.
My ticket was in the cheap zone and it was something around 30 something euros so you do the math, do they really have money or not?
I understand when money is not enough, actually I have been there myself PLENTY of times but just because we don't know where to get it from, doesn't means that "no one has got any money".
Sergio
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